Law firm marketing that matches your firm’s image
If your firm is OK doing mass-market, in-your-face ads, we aren’t a fit.
But if you’re a sophisticated firm practicing in B2C and B2B areas, we can help you get more clients.
Tailored for your unique firm
Today, law firms whose clients are primarily B2B don’t fit the traditional digital marketing mold. Your firm isn’t an ecommerce site, where pay-per-click ads and social media blasts can be used to generate sales.
Instead, sourcing B2B leads requires more finesse. And it requires fundamentally different online strategies that can actually identify, reach, and then engage your prospects.
As part of our discovery process, we do a deep dive to analyze your firm, its practice areas, and the personas for the kinds of clients you want.
That discovery informs the specific marketing campaigns we develop that will give you the best results.
In practice, the campaigns we find that work best for B2B firms fall into these broad categories:
- Content marketing (including onsite & offsite SEO)
- Email marketing
- Social media marketing via LinkedIn
For B2C practice areas (e.g., estate planning), additional strategies might include:
- Pay-per-click advertising
- Additional social channels marketing
Marketing you can measure
Your law firm marketing investment should have clear ROI. And while some marketing agencies do “set-it-and-forget-it”, we constantly monitor the performance of all campaigns, measure results, and iterate to fully optimize. Our lean startup approach to marketing means that you get maximum ROI.
If you think we might be a fit for your firm, click Contact to send us a quick note and tell us what type(s) of clients you want more of.