“Our rainmakers said this would never work.” (part 1)

Find out what this ordinary firm’s rainmakers thought could never work. And see what happened instead.

Then see how you can steal this firm’s playbook for your own firm. 

(takes 47 seconds to read)

law firm rainmaker


See how an ordinary firm built an online pipeline of new business.

ordinary law firm marketing

“That sounds nice, but it won’t work–we’re not that kind of law firm.” That’s what the firm’s top rainmaker (and named partner) said, and that’s what the firm’s other rainmakers echoed. What was the idea they didn’t think would work?

Bringing in new business using online strategies–things like email, blogs, social media, and advertising–for their law firm marketing. But these rainmakers didn’t think it’d work for their firmAfter all, the firm is NOT one of those loud, personal injury or criminal defense firms shouting on TV & on highway billboards.But, since there’s been so much buzz about online law firm marketing, they agreed to dip their toe in the water–just to see what would happen. And, if it ended up working? Well, they’d reinforce their image as rainmakers, boost the firm’s revenue, enjoy fatter bonuses, and lift all boats higher.Sound interesting?

What you’ll see:

  • a snapshot of this ordinary firm
  • their challenges & goals
  • what they tried
  • their results
  • insights (what did & didn’t work)

You’ll be able to steal their playbook

law firm marketing playbook

We’ll uncover the exact things they did (you’ll be able to steal their playbook).And we’ll break it up into tiny, minute-sized pieces.For this morsel, we’ll just give a snapshot profile of the firm. (Chances are, they’re similar to your firm in a number of ways).Firm profile:

  • 26 attorneys
  • Founded several decades ago, but with a modern image.
  • Adjacent to a major metro area.
  • Practicing a mix of business and individual & family specialties:
    • Business practice areas: business agreements & partnerships, commercial real estate, intellectual property, funding, M&A, litigation, employment.
    • Individual/family practice areas: family law, estate planning, personal injury, real estate. 

Question for you:

How much of your firm’s business comes from from rainmakers, book-of-business, or old-school networking?

  • 75%? 
  • 90%?
  • 100%?

(If you don’t know, you’re not alone–virtually all of the 200+ firms we’ve worked with either have no idea or don’t have an easy way to answer this question).

In part 2 of the case study, we’ll cover the firm’s challenges & what they wanted to achieve (you’ll likely see a lot of similarities to your firm).

Greg Miliatis

Having worked with nearly 200 law firms, from AmLaw 100 to sole practioners, over more than 18 years, Greg brings a wealth of experience & expertise to create results for firms, using automation, data, best practices, while cross-pollinating results-driven strategies from other industries to the firms he works with. Husband, dad to 2 kids, hiker & backpacker.

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